Body Rocket, a British startup specializing in real-time aerodynamic sensors for cyclists, is liquidating its assets due to a lack of funding. Despite raising significant capital through crowdfunding and receiving endorsement from cycling figures like Alex Dowsett, the company failed to transition its innovative technology into a commercially viable product. Its assets, including trademarks and patents, are currently up for sale as it moves towards formal liquidation, reflecting a disappointing end to an eight-year endeavor.

Cycling UK has expressed dissatisfaction with the government's latest Cycling and Walking Investment Strategy, despite acknowledging its ambitious targets and funding. The charity highlights a lack of specific measures to address persistent inequalities, particularly the gender gap in cycling, and emphasizes the need for clearer actions to translate commitments into tangible progress for a more inclusive and accessible cycling environment.

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